The Kissing Festival Continues - Lovapalooza

We’re not beating any record, we’re doing this as a tradition, A lot of people have been wanting to go and relive the whole thing. Thousands of couples gathered for the early Valentine’s Day celebration, locking lips at midnight in what organizers dubbed “Lovapalooza.



Lovapalooza is a traditional Filipino Valentine's Day celebration that first bid to claim the Guiness World Record for the Most Number of Simultaneously Kissing Couples for 10 seconds in 2004. Couples from all over the country with ages 18 and up are gathered together for the biggest and most romantic kissfest in the Philippines. The event is also a promotional venue for Unilever Philippines' new CloseUp Toothpaste products.

What happens when the word "love" is merged with "lollapalooza" (an English slang which means "something outstanding of its kind")? What happens when thousands and thousands of couples engage in a ten-second-lip lock?It becomes a "Lovapalooza"! The Philippines set a Guinness record in 2004 for the most couples kissing in one event.Lovapalooza,which gathered 5,239 couples kissing simultaneously. In 2005, Hungary broke the record in a kissing festival attended by 5,700 couples. This year, the organizers are urging Filipinos to attend the February 10 kissing spectacle which will be held at SM Mall of Asia.